Tuesday, June 25, 2013

It Was Fun While It Lasted


Well, Microsoft really took the wind out of my sails. I was all set to do this whole big exposé on how they were burning bridges with developers and alienating customers to the point that they were set up to fail spectacularly this generation, but they went ahead and recalled most of their horrible policies. No more DRM making all games online versions, no more 24 hour check ins, and no more being unable to sell and trade your games.  Well, I guess that’s it, we win! Everyone take to the streets and rejoice!



The Xbox One is no longer a train wreck on a crash course with a hurricane, but rather just the “inferior” console right out of the gate with its competitor, the PlayStation 4. The PS4 is $100 cheaper, doesn't come bundled with the mandatory camera, and has stronger hardware right out of the box. It looks bad for Microsoft still, but it looked bad for Sony at the beginning of the last generation too, and they managed to come back in the last couple of years.

However on the other side of the fight you have people like this guy who is actually defending the old Xbone policies. Most of his claims are based on wild speculation of ideas and features that were never really confirmed by Microsoft. He claims that this digital marketplace would have led to way to Steam-like sales, despite the fact that Microsoft has had a digital only platform for years (Games for Windows Live) that doesn't have periodic “Steam style” sales, and that the current Xbox marketplace is still releasing games for full price three months after release when many retailers have already lowered the price on the physical version. He also claims that the family sharing feature would have been revolutionary, allowing friends to share games over the internet. In addition to the fact that I can already share my physical discs and cartridges with literally infinite people, not just ten, that feature was never really elaborated on by Microsoft, so we don’t know what it would have actually entailed. If he thinks that Microsoft would have just allowed one out of every ten people to buy a game with no downside he is sorely mistaken, especially considering all of the other policies that were going to be implemented revolved around limiting your ability to reduce new game sales in any way.

Sadly, I fear that all of this will go down in history alongside the likes of “giant enemy crab”, and the Wii Music drummer guy as something ridiculous a company did at E3, as opposed to the gigantic breach of trust and loyalty that it was. The biggest thing to remember here is that Microsoft did not change their policies because they felt bad, or because they were being nice, they changed their policies because the PS4 was beating the Xbone in pre-orders 8 to 1, and they couldn't afford to lost that much money. They talk about listening to the consumer complaints, but the only people they really listen to are their shareholders, and they would have gone right ahead with this if they could have gotten away with it financially. In the immortal words of an anonymous IGN commenter:

“Microsoft is the abusive boyfriend. Many Xbox consumers are the girlfriend.

Microsoft had been occasionally beating his girlfriend for a while. It started light (unnecessary fees, RROD, minimal exclusives, etc.), but has become gradually more frequent. The girlfriend knows it's wrong, but has become increasingly surrendered to it. Her self-esteem is broken; she feels trapped and that this is the best she can do or even what she deserves. She has even defended Microsoft in front of friends and family who have shown concern. "He only does it 'cause he loves me." "He knows what's best for us." "You don't understand him like I do."

One day, Microsoft came home and brutally assaulted his girlfriend for no apparent reason. It was far worse than it had ever been before (DRM, online authentication, resale fees, mandatory Kinect, no sharing, etc.) Finally, the girlfriend had had enough. She packed her bags and moved out. She thought, "This is too far! Why did I let it go on so long?"

Soon she began dating again. A man named Sony, realizing the abuse of her past, welcomed her with open arms. He respected her, honored her, introduced her to new friends and experiences, and she began to remember what it was like to be happy. But Microsoft found out about the relationship, and he was a very jealous man.

After returning home from work one afternoon, the girlfriend found Microsoft, kneeling at her door, with roses in hand. "Come on, baby. Gimme anotha' chance. I swear I can change! I'll be a new man! Don't hurt me like this, baby. Remember all the good times we had togetha'?" Unfortunately, he failed to mention his real reason for being there. He didn't regret his actions. He wasn't there to apologize. The only reasons he came back was because of how much he hated the integrity of the new man courting her and because his attempts to hook-up with a rich young girl he had his eyes on was met with rejection.

But the girlfriend finally knew better. She realized the insincerity behind Microsoft's words. His intentions were not noble, not in her best interest, but his desperate attempt to save what he (thought he) had before his selfishness and anger drove her away. It was damage control, not remorse. So the girlfriend stood at a crossroad between an honest man, and an abusive liar. Who should she choose?


Who will YOU choose?”

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